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A 7-step system for developing unexpected and profitable ideas.

By Paul Kurnit & Steve Lance

Stock 2

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Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ?dolls are for girls? was shattered by a toy line called G.I. Joe.

Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public?s imagination. Loaded with examples and packed with straightforward explanations of the processes that can lead to breakout hits this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue generating new concepts to market.

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Inside Retail PREMIUM
Inside Retail Premium is the new release of our digital newsletter, featuring exclusive news and commentary covering the Australian retail industry and relevant news from abroad.

The new format gives subscribers easy access to an increased number of images, linked content. and interactivity, in addition to improved viewing on smartphones, tablets and desktop or laptop screens. 

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